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Social Psychology: The Psychological Explanations of Social Phenomena
The various aspects of social psychology could be examined within the wide concepts of intelligence, gender, advertising, consumer culture, stress and psychological issues that define society. Considering consumer behaviour, social psychology uses convincing theories to explain addictive consumption, the influence of advertising and the phenomenon of purchasing. Advertising is seen as a subtle psychological manipulation as it creates desires and anxiety in the potential consumers (Papers4you.com, 2006).
Advertising can have both psychological and commercial aspects including misattribution, bias, suggestibility, and could be studied from global or local perspectives. Organisational consumption is seen as different from individual consumption although generic psychological theories of human motivation such as that of Maslow and Freud can explain consumer behaviour. However consumer behaviour can also be studied in terms of the notion of quality and its relation to customer satisfaction (Silva et al, 2005).
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Understanding The Psychological Autopsy
Whereas a medical autopsy is essentially a physical examination of the deceased, a psychological autopsy is essentially a mental state examination of the deceased.
There are a number of reasons why it might be appropriate to undertake a psychological autopsy, however, the most common is to assist in determining nature of death.
Estimates suggest that in up to 20% of cases presented to a medical examiner/coroner the precise mode of death is unclear. A psychological autopsy can help address this ambiguity and establish whether death was as a result of natural causes, suicide, accident or murder.
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