Posts Tagged Marketing
Understand the Psychology of Why People Buy
One of the most important tips to succeed in Network and Internet Marketing (or business in general) is to understand the psychology of why people buy. Human psychology is a fascinating subject and if you ever master it, you can, as the rich do, create money. Just make sure you do it with a rock solid product, service or idea that delivers a lot of value or entertainment to your customer.
That being said, there are psychological triggers that make people buy products and services with little or no hesitation. You want to know what they are, so lets begin with some questions:
Related posts
Social Psychology: The Psychological Explanations of Social Phenomena
The various aspects of social psychology could be examined within the wide concepts of intelligence, gender, advertising, consumer culture, stress and psychological issues that define society. Considering consumer behaviour, social psychology uses convincing theories to explain addictive consumption, the influence of advertising and the phenomenon of purchasing. Advertising is seen as a subtle psychological manipulation as it creates desires and anxiety in the potential consumers (Papers4you.com, 2006).
Advertising can have both psychological and commercial aspects including misattribution, bias, suggestibility, and could be studied from global or local perspectives. Organisational consumption is seen as different from individual consumption although generic psychological theories of human motivation such as that of Maslow and Freud can explain consumer behaviour. However consumer behaviour can also be studied in terms of the notion of quality and its relation to customer satisfaction (Silva et al, 2005).
Related posts
The Importance Of An Organizational Psychologist In The Workplace
An Organizational Psychologist is basically interested in making companies more productive while ensuring that all employees live a well, balanced and healthy work life while applying psychological methods and principles. They are mostly independent workers and are hired as consultants to deal with a specific problem. But there are cases where these professionals are employees of the company and if that is the case most probably, he or she is in the Human Resource Department.
There are cases when the Organizational Psychologist is the one doing Recruitment work. The screen, train and counsel applicants looking for work. At the same time handling organization development work. Management sometimes involves this type of professional in marketing and management research searching for answers to specific problems.
Related posts