Posts Tagged Psychological Theories
Social Psychology: The Psychological Explanations of Social Phenomena
The various aspects of social psychology could be examined within the wide concepts of intelligence, gender, advertising, consumer culture, stress and psychological issues that define society. Considering consumer behaviour, social psychology uses convincing theories to explain addictive consumption, the influence of advertising and the phenomenon of purchasing. Advertising is seen as a subtle psychological manipulation as it creates desires and anxiety in the potential consumers (Papers4you.com, 2006).
Advertising can have both psychological and commercial aspects including misattribution, bias, suggestibility, and could be studied from global or local perspectives. Organisational consumption is seen as different from individual consumption although generic psychological theories of human motivation such as that of Maslow and Freud can explain consumer behaviour. However consumer behaviour can also be studied in terms of the notion of quality and its relation to customer satisfaction (Silva et al, 2005).
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The Psychology of Children
On the need to focus on childhood events along with the developmental theories for a comprehensive psychology of children
Child psychology is associated with the social and personal development of children and a child goes through several stages before stepping into the adult world. The psychology of children has been studied from various perspectives including issues of nature and nurture and whether the child is a product of genes and heredity or a product of society and environment as also different developmental stages of sensory discrimination and perception, emotional expression and learning through language and cognitive development, development of intelligence and the socialization process. The study of child sexuality and sexual and moral development are also very important especially from a psychoanalytic viewpoint.
Children are vulnerable and affected easily by all events in the immediate environment. Events which are only trivial or unimportant to adults, may leave deep scars or memories in a child’s mind. A child’s mind is extremely impressionable and changeable and before the child reaches adolescence, certain very insignificant events can have great personal significance in a child’s life. So ‘childhood memories’ and ‘childhood events’ are primary factors in determining adult personality pattern. Some major factors which can affect a child’s later development and have potential long term effects are:
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The Psychology of Aging
On why the process of aging and growing old, although driven by negative force at a later stage is inherently positive and can change our perspectives on life…
Aging is one of the most normal and regular processes that affect humans both positively and negatively and along with physiological and physical changes, aging brings out many psychological changes in individuals. Although aging happens throughout life, the primary importance of aging is felt during the transition from middle to old age and could be considered as the most important stage of aging.
So what are these processes that explain aging in humans and what are the psychological theories that explain the differences in people’s thought patterns due to age related changes?
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